ELIZABETH NORWOOD

Time to refresh your website? My top tips of the trade

By Liz on July 29, 2024

courtesy alamy

In the course of every website’s life, there comes a time when a refresh is in order.

Maybe you’ve evolved and your content no longer reflects your brand. Maybe your website feels a little tired or dated. Or maybe you don’t have a web presence yet, and you need to build a new site, pronto.

But it can be overwhelming. Where do I even start? How do I evaluate my current mission, values, goals? And how the heck do I build a site that’s clear, concise and actionable?

Have no fear, my Website Refresh Cheatsheet is here.

This is the exact same checklist I use with my first-time clients so we can get on the same page before we work together.

So grab a notebook, a pen, and an hour or two of uninterrupted quiet time.

Begin at the beginning. Be honest, be thoughtful, be messy. And I promise your WHO, your WHAT, your HOW, and, most importantly, your WHY will begin to shine through.

STEP 1: Answer these questions:

What’s my WHY?
- Brand core values?
- Business goals?
- Why am I doing what I’m doing?
- What’s my WEIRD?
  - How am I unique in my industry?
  - What sets ME apart?
- What’s my brand? My image?
  - Do I like it, or am I ready to change it up?

Who do I serve?
- Who is my target audience, demographic?
- How do they find me?
  - referrals, word of mouth
  - search
  - social media
  - conferences, etc

What do I provide?
- services
- goods
- community
- experience
- education

What kind of experience do I want visitors to my site to have?
- Design, visual vibe
- Voice, tone
  - educational, informational?
  - inspiring, engaging?
  - corporate, professional
  - or relaxed, intimate?

What do I want them to do? (Call to Action)
- buy something
- hire me
- sign up for my courses
- learn
- get inspired, etc

Challenges & Solutions
- How do I show I understand my audience’s goals and challenges?
- How do I help others?
  - my site is not just a brochure about me, but explicitly how I can help others

How can I add value, build trust and authority?
- free info/articles, white papers
- products and productized services
- courses and trainings
- community chats, gatherings, tastings, classes

STEP 2: Find 4-6 solid sites in my industry that I like

Use these as guides. For each, specify precisely what I like about them:

overall design?
navigation, architecture?
content, info?
voice, brand, personality?

STEP 3: Outline my site architecture

Possible page types can include:

HOME
- welcome copy
- mission/tagline
- copy – snackable, scrollable sections
- social icons
- signup with promo code, giveaway, etc
- privacy policy
PRODUCTS
- overview + descriptions
SERVICES
- overview + descriptions
PORTFOLIO/GALLERY
BLOG
- industry/topical info
- free training/videos
ABOUT
- my story
- how I got here
- what I do best
- more about what makes me unique
EVENTS
CONTACT

STEP 4: Start writing!

copy should be clear and clean
voice and tone should reflect my brand
use stories and sensory details to persuade and connect
include industry keywords for SEO – sprinkle in organically, don’t load shamelessly
avoid the “wall of words”
- use snackable, scrollable copy
- break up the wall with visuals, graphics
- be strategic about topical sections, subsections
- link to “more info” and other landing pages if necessary

Need help you navigating your refresh? Reach out with questions, more items to add to this checklist, or if you’d like to work together!

Dear Analog Sea Review

By Liz on April 14, 2023

To: Analog Sea Review

PO Box 11670, Austin, TX

Dear ASR,

It was with great delight that I discovered you last month in a quiet corner of an obscure bookshop in Sausalito, CA. I promptly devoured every morsel of your latest “offline journal” — poetry, essays, musings, and all.

Thank you for creating a rare unplugged oasis in the current desert of digital.

I’m inspired by your ethos, and this inspiration comes at an opportune moment as my husband and I ponder our own artbook-in-progress.

In today’s book publishing frenzy, it’s very tempting to obey all the latest directives before we even put pen to paper and brush to canvas: build a platform, amass social media followers, research the market, post religiously, leverage our network, toot own horn, submit query after query. Rinse, repeat.

But what if we didn’t?

What if, like ASR, our book were instead a unique vision, a thing of beauty, a work of art in its own right?

What if we had no website, no bar codes, no (gasp) Twitter handle?

What if we bypassed Amazon and instead became an off-grid nugget discoverable only in quiet bookshop corners, or given as a gift between friends?

Do these things diminish a book’s value or do they, in fact, make it kinda priceless?

Thank you for clarifying these questions by fact of your mere wondrous existence. We look forward to reading future Analog Sea editions.

Warmly,

Liz Norwood

THE POWER OF STORY – The Moth

By Liz on July 15, 2021

I help other people tell stories for a living.

Memoir, personal essay, bios — you name it, I’ve probably edited it.

But I rarely considered the stories of my own life. My own life was just clumps of events, thoughts, compulsions, and relationships filed away randomly in my memory bank.

All of that changed when I discovered the subtly subversive subculture of The Moth.

The Moth is an “acclaimed not-for-profit organization dedicated to the art and craft of storytelling. Since its launch in 1997, the Moth has presented thousands of stories, told live and without notes, to standing-room-only crowds worldwide.”

My first live Moth experience was in a small chapel on the island of Martha’s Vineyard back in 2015. I had no idea what to expect when I went in. But I came out astonished and changed.

That evening, I heard stories from six decidedly different people, from the “fame-ish” former children’s TV star struggling with his true identity to the 80-year-old murder-mystery author rekindling an old flame.

Each story was limited to 10 minutes, but the clock was the farthest thing from my mind. Time and space fell away and nothing existed but me and the storyteller. I opened my eyes and ears. I didn’t sneeze or scratch for fear of missing something.

Suddenly I felt deeply connected to these people that I had “nothing” in common with. The assumption of difference disappeared. The illusion of separation evaporated. Then we were all just a bunch of people in a room with stories to hear and stories to tell. The details of our stories may be unique, but the themes are universal.

The next day I signed up for a week-long Moth workshop that was offered as part of the roving Moth event. Once again, I didn’t know what to expect, I just felt an overwhelming compulsion to participate.

There were eight writers in the group from various literary disciplines and persuasions. Over the course of the week, it became apparent that we were all feeling the same way: freaked out to high-heaven, but determined to push our envelopes and mine our internal story-laden caverns.

I was under the impression that we’d have an opportunity to present our stories at the end of the week, not an obligation. I assumed my story wouldn’t be worth telling. But as time passed I realized that I owed the telling to myself, to the others in the group, and to whoever might be listening.

It was the last day of the workshop. We each took our turn at the microphone. On a stage with nice lighting. Big breath and began our tales. Tales of first communions and unrequited love. Childhood shame and family drama. Excruciating loss and staggering growth. Stories of realization, integration and transformation. Pretty big stuff for a little five-minute story.

Since then, I’ve tried to listen to one Moth story every day. It’s like a daily prescription for perspective and hope. And a handy reminder of our shared humanity.

Catch The Moth Story Hour on Public Radio, download the podcasts, or find live events in your area. You might even surprise yourself by submitting your own story for consideration.

Me, Myself, and I

By Liz on May 7, 2021

De La Soul “Me, Myself and I”

I myself have long been fuzzy on the proper use of the word “myself.”

Maybe you are, too. Let’s figure it out together…

Myself is pretty straightforward as a reflexive pronoun:

I’m going to write myself a note so I don’t forget.

And easy when used for emphasis:

I myself have trouble remembering the rule.

But the confusion seems to set in when we have a compound subject – that is, when “I” am joined by someone else. For example, tell me if you think these two sentences are correct:

John and myself will join you in a minute.

The sommelier brought wine for Jane and myself.

You hesitated there for a second, didn’t you? Both kinda sound right, and even have an air of high society, as if uttered by the Duke of York. However, both are considered ungrammatical, and just a simple “I” or “me” will do:

John and I will join you in a minute.

The sommelier brought wine for Jane and me.

If you’re ever in doubt, there’s a simple test you can use to determine the correct usage for a compound subject like John and I. You may remember this trick from elementary school – simply drop the second subject and see what you’re left with, and all should be illuminated.

If you drop John from the first test sentence, you’ve got Myself will join you in a minute. Yikes — somebody please start that sentence with an “I”.

Taking Jane out of the second test sentence leaves you with The sommelier brought wine for myself. Yeah, no — that wine is just for “me”.

Whew – still confused, too?

Me, Myself, and I say: Sommelier, bring two glasses, please.

Happy Birthday Earth Day!

By Liz on April 13, 2021

On April 22, 1970, twenty million Americans coast-to-coast took to the streets, parks, and auditoriums to demonstrate for a healthier, more sustainable environment.

It was the first Earth Day, a momentous movement that galvanized groups that had been isolated in their fight against pollution the loss of nature, achieving bipartisan and nondenominational support from rich and poor, city dwellers and farmers, CEOs and labor leaders alike.

It also led to the creation of the Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.

Flash forward 51 years. Environmental awareness continues to grow, but humans are still in denial about how we affect our planet. We are splintered on the causes of global warming. And we are often paralyzed by our deep-rooted divisions and our feelings of helplessness.

Earth Day 2021 is Thursday, April 22. It’s the perfect excuse to come together again, to join others who are making big changes, and to firm our commitment to taking greener steps:

- - - Hold fast to your 4 Rs – Reduce, Reuse, Recycle, and Rot (compost)
    - Teach your kids a thing or two about being green. After all, they’re our ambassadors to the future…and the future looks green!
    - Celebrate the day with local, global, and/or virtual activities

Right now, this beautiful, unique, life-sustaining marble of a planet is our only home.

True, Nasa is searching for earth-like planets and SpaceX is determined to send us all to Mars.

Colonizing another planet could be cool, but isn’t it better just to stick around and take care of the one we’re on?

THE VOTE is the REMEDY

By Liz on September 7, 2020

Upend things at the ballot box! Morten Morland illustration. Courtesy debutart.com

The last original blog I posted here was right before the presidential election in 2016, when I nudged you all to not sit this one out.

Why the four-year lapse?

Because ever since that existential election, I have been suffering from a paralyzing case of Trump-induced Writer’s Block (TWB).

My TWB is a condition closely related to Trump Anxiety Disorder, an unofficial term coined by therapists who have seen a dramatic rise in stress among patients across the political spectrum. (Shoutout to my friend Halicue at HOTV for bringing TAD to my attention.)

I have coped with TWB by clinging to the hope that a cure would come — and soon.

Surely moderate Republicans would finally wake from their collective fugue to say enough is enough. Surely the sheer volume of dangerous policies, shocking scandals, prepubescent bullying, unabashed racism and absurd incompetence would finally tip the scales. Surely unanimous impeachment would finally break the dystrumpian stronghold. Surely ever-Trumpers would finally jump ship when the American death toll from Covid-19 skyrocketed due in large part to the ignorance, inaction and arrogance of this president.

Inconceivably, none of these sure things came to pass. And there has been no relief from TWB, TAD, and all related conditions. The emperor still sits atop his throne, and he still has no clothes.

So, my friends, the only remedy is at the ballot box on November 3, 2020, where those who oppose — and we are the majority of Americans — must stand and be counted.

I said it before, and I’ll say it again:

Don’t sit this one out. Make your voice heard. Exercise your right as a citizen of this precious, precarious democracy. Get out there and VOTE!

“I’m hopeful that despite all the noise, all the lies, we’re going to remember who we are, who we’re called to be. Out of this political darkness, I see a great awakening.

If you vote, things will get better, it will be a start.””

~ Barack Obama

Here are some things you can do right now to sit this one IN!

1 – Make it official: If you’ve never voted, now’s a great time to start. Think you’re already registered? Double check to make sure.

2 – Have a plan: If you feel comfortable voting in-person, find your polling place now and figure out how to get there, and how to stay safe while casting your ballot. Prefer to vote by mail to avoid the crowds? Your state might already be sending all registered voters a mail-in ballot. If not, apply for one today.

3 – Track your ballot: Each state has a different policy and process for tracking your mail-in ballot. (In my home state of California, voters can sign up for Ballottrax.) To find tracking scoop for your state, search “your state + mail-in ballot tracking.”

4 – Share the election love: Volunteer to help others — especially young voters and those most vulnerable to voter suppression — learn about the candidates and issues, get registered, or get mail-in ballots.

Together we can rise above the noise and remember who we are.

Let’s get started!

STORYCORPS mustering the guts to talk about what really matters

By Liz on July 5, 2020

I’m a little worried about the future.

To be specific, I’m a little worried about technology.

It feels like the more we plug in to our screens and devices, the less we tune in to our relationships, our empathy, and our higher consciousness. The more we get distracted by virtual reality, the less we engage in—well, real reality.

So I’m always thrilled to discover ways that technology is actually helping people feel connected, respected, and understood. It gives me hope for the future.

StoryCorps is one such bit of hope.

When I first heard about StoryCorps, it reminded me of The Moth. “True stories told live” is the Moth motto – and boy do they deliver. The Moth shows us how powerful the simple act of telling your story, and listening to others tell theirs, can be.

Just like The Moth, StoryCorps reveres the story, but adds an element of interaction. StoryCorps invites people all over the country to grab a friend, loved one, or unsuspecting stranger and interview them. Since 2003, StoryCorps has collected hundreds of thousands of conversations, recording them on a free CD to share, and preserving them at the Library of Congress.

The StoryCorps mission is to “…spark a global movement to record and preserve meaningful conversations….that result in an ever-growing archive of the collective wisdom of humanity.” (For a moving overview by founder Dave Isay, and a sampling of choice interviews, watch this StoryCorps TED talk.)

Typical StoryCorps interview questions can be straightforward, like Can you tell me the story of your first kiss? or What’s the worst thing you ever did as a kid?

But they can also be as complex as How has your life been different than you imagined? or If you were to die suddenly this evening, what would you regret not having told someone? Why haven’t you told them yet?

With these and other prompts, anyone can dig beneath the surface and discover the ideas, stories, and sentiments that too often go unexplored. It ain’t easy being intimate, and each StoryCorps interview is an act of courage that elicits raw honesty and beauty.

The platform makes it a snap to get started. First, turn your phone into an instant interview device by downloading the StoryCorps app. Next, throw caution to the wind, put your hesitation aside, and get out there. Share an interview with your Mom, your best friend, your son, your hairdresser, even the guy who mows your lawn every week.

How often do we connect meaningfully in our daily interactions? How often do we ask our friends, our family, or perfect strangers “Who are you? What have you learned in this life? How do you want to be remembered?”

Not often enough.

Yet the potential payoff is infinite.

StoryCorps interviews give everyone at the table permission to go deep. You might be amazed at how little you know about the person you thought you knew the best in the world. At how much closer you feel after coaxing to the surface their previously hidden depths.

Both of you will be forever changed – whether slightly or monumentally – for the better. The words you share will ripple out to the universe (or at least as far as the Library of Congress) to say:

I mean something. I have something to share. I exist.

ELECTION DAY 2016 – don’t sit this one out!

By Liz on November 4, 2016

courtesy: Patagonia.com

Whichever side of the partisan fence we sit, it’s our duty and privilege to get out there and vote this Tuesday.

It’s the only way we can keep this democracy of ours chugging. It’s also the only way we can address what I believe is the most pressing threat to the planet: climate change.

Patagonia is saying Don’t Sit This One Out — and I couldn’t agree more.

Many issues demand our attention during an election year: foreign policy, immigration, jobs, health care and campaign finance. Yes, they’re important, but we’re missing the point: None of it matters on a dead planet. The health of our planet must be a strong foundation for everything else, not an afterthought.

Patagonia so deeply believes in civil democracy and environmental issues, they’re closing their retail stores, their headquarters in Ventura and their Reno distribution and customer service center this Election Day to encourage customers, employees and all citizens to head to the polls.

I feel honored to be working with a company that supports the environment as well as everyone’s right to exercise their rights – whether it’s voting, gender and racial equality, taking care of our families right, choosing organic and sustainable products, and enjoying the wild places left in nature.

Please mail your ballot today, or plan a hot date with a voting booth for November 8th.

Claim your part in history.

3 Comments

THE DIRT ON SOIL how carbon farming can save the planet

By Liz on March 19, 2016

Do you ever feel like the planet is going to hell in a handbasket, and there’s nothing we can do about it?

Like you just want to throw in the towel, recycle your recycling bin and hit the drive-thru (in an SUV) for a factory-farmed burger (with a side of pesticide fries) and a hormone-laced milkshake (in a BPA-lined cup)?

I know what you mean.

It’s hard to stay positive in a climate of deniers and doom and gloom.

But before you trade in your Prius, take five minutes to watch The Soil Story. Finally, some good news about reversing climate change!

It turns out the soil—the very skin of our planet—could also be the answer to saving the planet.

That’s right….soil.

It’s not sexy but it’s effective, it’s gaining momentum and it just might give you reason to be optimistic again.

The carbon balance

We know carbon is a leading cause of global warming, right?

Well, it’s actually not that simple. The problem is not carbon itself, but too much carbon dioxide in the atmosphere.

There has always been a delicate balance of carbon in our air, our soil…and in ourselves. After all, carbon is essential to life.

The problem starts when that delicate balance gets thrown off, as it has since the industrial revolution.

We humans have upset the balance by extracting too much carbon out of the ground, where it’s been minding its own business for millenia. Burning coal and oil, as well other practices like industrial farming, spews millions of tons of CO2 into the atmosphere every day and speeds up global warming. Conventional farming alone emits a whopping 15-30% of annual global CO2 emissions—yikes!

So do we have to burn fewer fossil fuels? Do we have to change the way we produce our food?

YES and YES

But even if we halted all emissions tomorrow, we’d still have to figure out a way to restore balance to the carbon equation.

The dirt on soil

The question is: How do we get excess carbon out of the atmosphere, where it’s polluting our air, killing our oceans, and heating up our planet—and get it back into the ground, where it belongs?

Answer: Carbon farming

Carbon farming —also called regenerative agriculture—is a method of farming that actually sinks carbon back into the soil. Carbon farmers use carefully planned grazing and compost instead of machines and chemicals. They work the land gently to avoid rustling up carbon stores. They increase crop diversity and crop rotation. They plant more trees and cover crops.

Then all those happy plants do their little photosynthesis dance, capture atmospheric CO2 in their leaves, and pump it back into the ground.

Carbon farming also creates healthier soil that can grow nutrient-rich crops faster and hold more water—a win-win for farmers, the economy and every person who needs to eat. Which is like, um, every human on this planet.

Healthy soil and healthy plants! Mother Nature’s little carbon redistribution system. So simple and natural, we don’t even need to develop any fancy pants new technology. We can do more carbon farming right now.

And we are, on a small scale in local areas. But to make a real impact on CO2 levels, carbon farming needs to go global, stat.

Want to give carbon farming a boost? Here’s what you can do right now:

1. Learn more If you have four minutes, watch Soil Solutions to Climate Problems narrated by Michael Pollan. Or pick up a copy of The Soil will Save Us for more in-depth scoop.
2. Buy organic Organic farming and carbon farming have a lot in common, like composting, crop diversity, and more responsible use of the land.
3. Start composting Carbon farms use compost to enrich the soil and increase plant production. If you’re not sure how to start, or what you can toss into the bin, my blog on compost can help.
4. Go grass-fed Not only is grass-fed meat and dairy healthier for you, it’s better for the environment than industrial-farmed varieties.
5. Get grassroots Support your local carbon farming initiatives. Buy their organic produce and products. Support government policies that help organic and regenerative farming practices.
6. Spread the word! Because cooling the earth, creating a climate of hope, and renewing our will to save her….could be a simple as the soil.

The will to act is a renewable resource.

~ Al Gore in The Case for Optimism in Climate Change

2 Comments

UPGRADE YOUR VOCAB – new words for 2016

By Liz on January 29, 2016

Bank of mom and dad ~ parental ATM

Locavore ~ one who eats local

Gramps ~ hipper than “grandfather”

These are just a few of the new words that officially entered the Oxford English Dictionary this year.

(The OED is the bible of dictionaries, so when a word finally makes it in, it’s a very big deal. The grammatical gatekeepers at the OED, the last bastion of linguistic propriety, have been dictating our diction since the late 1800s, and they take their responsibility very seriously.)

To be honest, I’m surprised at some of the words that made the cut, and wonder if they slipped in while the editors were busy inking their quills. Governmentalization? Way too syllablized. Lock-upable? Yikes. What other make-upable words are next?

But many others are meaty, satisfying words that I’m happy to see mainstreamed.

Not surprisingly, there’s a slew of tech-related words, like the hybrid phablet. (Bigger than a phone, smaller than a tablet.)

Other words reflect the latest cultural buzz. Haram, meaning “forbidden by Islam,” helps to clarify the conversation about religion, and the title Mx. helps to neutralize the conversation about gender identity. (Incidentally, the singular ‘they’ has now been approved by the Washington Post as ‘the only sensible solution to English’s lack of a gender-neutral third-person singular personal pronoun.’ Remember when we had to use the exclusive ‘he’ all the time, as in “Everyone has to bring his own lunch tomorrow”? Quel drag.)

Lord of the Rings fans might recognize waybread, “…a sustaining food made for eating before or during a long journey, typically in the form of flat bread or wafers.” The perfect snack during a jaunt through Middle Earth, or perhaps even during a Downton Abbey binge. A decent supply of waybread could carry you through all six seasons without so much as a visit to the loo.

And some of the words just plain sound cool, like the way trussler rolls off the tongue. Example: Marco is a trussler—he doesn’t let anybody give him shit. (FYI, this is not the official OED example, which is probably more: “Lord Grantham is quite a trussler; he finds it rather distasteful when his butler refuses to fetch adequate butter for the crumpets.”

If you like your crumpets a bit less buttered, ghetto upgrade your street cred with some new words from Urban Dictionary. (Parental discretion, however, is advised)

Phantom vibe is when you could swear you felt your phone go off in your pocket, but then upon checking, you discover your phone wasn’t even in your pocket. Example: That’s weird, I just got some Phantom vibes…but my phablet is in the car.

(Not to be confused with abc, ‘accidental booty call’, when your backside dials someone without your knowledge.)

What are your favorite new words for 2k16?

THE GREENEST GIFT OF ALL? two words

By Liz on December 13, 2015

emilymcdowell.com

In past holiday blogs, I’ve waxed ecological about the Xmas tree (and whether faux is way to go) and I’ve given you tips for greener gift wrapping.

This year, I’d like to make the case for a simple gift that’s easy on the planet and good for everyone on your list:

A word of thanks.

Every year, we send loads of thank you cards for the loads of holiday presents we receive. (At least those of us, ahem, who are still practicing the antiquated art of the handwritten.)

Now, don’t get me wrong—thank yous are great. But instead of waiting to send thank yous for all the gifts we get, what if we pre-appreciated our friends and family?

Instead of waiting to thank them for all the material stuff, what if we thanked them now for all the other stuff, the intangibles like love, friendship, life (thanks, mom and dad!), a wise perspective, a good laugh, a reason to get up in the morning.

And you don’t need to take pen to paper to do a proper pre-appreciation. A quick call, email or text are good, too. In person is nice because you can seal it with a smile or squeeze.

Here’s why it’s good to gift gratitude:

Good for the planet Very few resources and very little waste involved. And because your gratitude is guaranteed to please, think of all the gas saved by reducing those pesky trips to the mall for returns or exchanges.
Shortens the shopping list And the credit card bill. Also guaranteed to reduce hours spent trolling the internet for elusive “perfect gift”.
Makes someone happy No one doesn’t appreciate some appreciation.
Makes you happy, too! You make a deeper connection to someone you care about.

Let me just say that, although I’m fairly competent at expressing thanks when appropriate, I myself rarely take any formal approach to gratitude.

But this year I’m going to take my own advice and start pre-appreciating. (Dare I say ap-PRE-ciating? Get it?)

I’m even thinking about designing and selling pre-thank-you cards. Made locally with soy ink, from renewable corn husks or re-claimed elephant plop, of course.

What do you think—should we start a new holiday tradition? How about a global ap-PRE-ciation revolution?

6 Comments

HEALTHY WORLD, HEALTHY CHILD – one-stop resource site for busy parents

By Liz on March 12, 2015

So, if you’ve read my blog, you might have noticed that I’m just a wee bit into the green scene. Pretty much every day – for work and for my family – I do loads of research on eco-lifestyle, sustainability, nature, social responsibility and environmental stewardship.

I collect data and ideas from all over the web, and sometimes in unexpected places. (Did you know, for example, that World Naked Gardening Day is coming up on May 2? I am not making this up. Now that’s some getting back to nature.)

But I also have favorite websites that I return to again and again for reliable, current info on a range of green topics. These sites are more than just collections of random trivia – they are true, bookmark-worthy resources.

Environmental Working Group is my go-to for “clean” shopping (especially grocery and personal products). TreeHugger gives me a progressive design, tech, and scientific slant on the world. Another site for the list? Healthy Child, Healthy World.

Healthy Child, Healthy World does the legwork for busy parents, wading through the sea of ever-changing scientific consensus. It also supports changes to our laws and our culture so that every kid, regardless of circumstance, can thrive. This site is perfect for both new and seasoned parents interested in a safer home base, greener choices, and healthier children everywhere.

Here is a smorgasbord of their topics and resources:

- Have you noticed how having a new baby kicks everyone’s nesting instinct into high gear? Those home renovations will be great when they’re finished, but demo’d bathrooms and lead paint particles can expose everyone in the house to nasty chemicals. Do it all the safe way with this Healthy Home Renovations guide.
- If you have kids, I guarantee you’ll have to wrangle at least a few head lice before they turn 18. Unfortunately, over-the-counter pesticide shampoos have been linked to asthma, allergies, even cancer. Instead, remove lice safely with natural essential oils, a lice comb, and some elbow grease.
- Raise your hand if you ever use your car keys as an emergency toy and teething ring. Do not do this. Those keys can contain mass amounts lead, a well-known toxin. Get a “fake” (real wood) set of keys if your tot insists on chewing up the contents of your purse.
- Are fake food dyes, preservatives and other additives really that bad? In a word, yes. These chemicals are implicated in many pediatric behavioral and neurological issues. And you can avoid them by choosing more whole foods and fewer processed foods that harbor heinous food fillers.
- HealthyChild even has a handy new e-book, Easy Steps to a Safer Pregnancy. Because, after all, “…your baby’s first home isn’t her nursery or even your house. It’s your body.”

Makes you think, right?

Like all the info on this site, the goal is to empower you to make more educated choices.

Which may or may not include grabbing a shovel and polishing off your birthday suit for the next World Naked Gardening Day.

Hey, it’s all about choices!

SUPERBAD SUPERBUGS – it’s time to rethink antibiotics

By Liz on January 16, 2015

“I’m sure glad I wasn’t born in the Stone Age, before antibiotics were discovered!”

That was my grandfather, who lived to be 95 but had his share of heart infections.

Antibiotics saved his life….again and again and again.

Chances are you feel the same way, if you’re like four out of five Americans use antibiotics at least once every year. Since penicillin first hit the scene in the 40’s, antibiotics have been a godsend, revolutionizing the way we treat infection, save lives, and spare suffering.

But the trouble is, antibiotics just aren’t working anymore.

Bacteria are smart little buggers – they’re much more intelligent than we give them credit for. They are able to multiply rapidly, quickly evolve and adapt to their environment, and pass information on to future generations.

And now, it’s clear that bacteria are on to us. It didn’t take long for them to get wise to our antibacterial ways. They are quickly becoming resistant to our ever-expanding arsenal of targeted antibiotics.

Scientists can’t keep pace with these new uber bacteria, they can’t develop new drugs fast enough, and in the next decade common infections like strep throat could once again be lethal.

Hyperbole aside, most health and public policy experts agree that the world is hurtling head first into a major antibiotics crisis. According to a recent WHO report, “A post-antibiotic era – in which common infections and minor injuries can kill – far from being an apocalyptic fantasy, is instead a very real possibility for the 21st Century.”

This crisis is complex and multi-faceted, but the simple fact is antibiotics are overused and misused across the globe, which in turn is creating new strains of superbad superbugs. Why?

- Antibiotics are overused. The more antibiotics you take, the more likely you’ll be to develop a drug-resistant infection. That’s because, while the drugs kill most of the bacteria, the most naturally resistant ones are most likely to survive—and give rise to a whole new superbad generation. Doctors are writing millions of antibiotics prescriptions at the first sign of illness and patients demand them immediately, instead of first giving the body time to fight the infection. And did you know that antibiotics for humans only account for about 20% of the antibiotic use in this country? The other 80% is pumped into to livestock and food animals – mostly to promote growth, not to cure acute infections.
- Antibiotics are misused. Antibiotics are great for acute cases of dangerous bacterial infections, but at least half of all prescriptions are handed out “just in case” or unnecessarily, as for the flu or other viral infections that don’t respond to antibiotics. And most people use them the wrong way – taking them too often for the wrong kinds of infections, or taking weak doses for too short a duration.
- Antibiotics don’t always target “bad” bacteria. In Go Probiotic, I talked about why your body needs certain types of bacteria to stay healthy. Your immune system, your digestion, your brain, your jaunty mood all depend on having adequate levels of “good” bacteria. But antibiotics often kill off the good guys as well as the infectious variety, leaving you seriously compromised.

So what can we do about this superbad situation? We must change the way we use antibiotics – both as individuals and as a society – if we want a sustainable answer to bacterial diseases.

Here’s what you can do right now to help turn the tide:

Ditch the antibacterial products. Don’t buy into the hype sold by Clorox, Purell, and their antibacterial bedfellows. You don’t need to kill every bug within a 5-mile radius of your kid or your kitchen. And you don’t need their chemical products – just a little soap and water will do. Remember that humans evolved surrounded by all kinds of bugs, and your immune system actually relies on stimulation to develop and function properly. Think of bacteria as microscopic personal trainers for your immune system, giving it practice fighting off garden-variety illness and infection.

Just say no to antibiotics unless absolutely necessary. Did you know that many common infections don’t necessarily need to be treated with antibiotics? Sinus infection, bronchitis, ear infections – just to name a few. Ask your doctor if you really need drugs for whatever is ailing you, or if it’s safe to wait and see. Be patient, give your body a bit of time to fight on its own. It’s not quick and it’s not sexy, but good old-fashioned rest, fluids – and maybe a little chicken soup – should be the first prescription you fill.

Try (Plant)ibiotics. Plants are also a lot smarter than we give them credit for. They are naturally resistant to harmful bacteria, evolving constantly to defend themselves from new bacterial invaders. Herbs and plant alternatives to synthetic antibiotics have been used successfully for centuries all over the world, and with a little research, you can find a good pl-antibiotic. These should get you started:

- Cranberry for urinary tract infections
- Manuka Honey instead of antibiotic ointment for your boo-boos
- Oregano for respiratory and sinus infections
- Olive Leaf for dental infections and pneumonia
- Everyday herbs and foods like garlic, cinnamon, rosemary and ginger for general immune boosting and antibacterial action

Spread the word. Tell the federal government to limit the use of antibiotics in medicine, industry and farming. Learn more about the issue, sign a petition or two, tell a friend.

If we can slash the amount of antibiotics we use, maybe we won’t have to say to our grandkids “I remember the good old days, when we had these things called antibiotics….”